Ever since deciding to really tackle my art career, and to treat it as a business, I've been doing tons of research about social media and marketing. A big part of that has been listening to podcasts.
I wish I had gotten into all of this two or even 3 years ago, before all the algorithms started. You know, when Instagram was chronological. When organic reach was easy.
But, to quote Michael Stelzner, "Those were the good old days. The good old days are gone, and they're never coming back."
So, in no particular order, are the main podcasts I've been listening to:
Artists Helping Artists This is one of my favorites, specifically geared towards helping artists market their work online. Leslie Saeta, the host, is a delight to listen to, and has mad marketing skills. She always has a co-host, who can differ, but always add value to the show.
Social Media Marketing Podcast Michael Stelzner, who I quoted at the beginning of the post, founded SocialMediaExaminer.com and also has created the Social Media Marketing World conference, the largest social media marketing conference out there. He has fantastic interviews, and his knowledge and wisdom about social media today is unparalleled. He also has a fantastic voice that I've developed a bit of a crush on!
The Science of Social Media This podcast is produced by Buffer, which is designed to help you manage all of your social media on one platform. I haven't tried them yet, but they do have a free version you can try out. This podcast also has great interviews, including ones with Michael Stelzner, with social media experts. It's smart, to the point, and enjoyable.
The Strategy Hour is a podcast by Think Creative Collective, and the two women are always incredibly fun to listen to, have great advice, and are up front and honest about all the good and the bad of being in business for one's self. Some of the episodes are just them talking, but other ones have interviews. Their interview with Nathan Barry of ConvertKit is one I've actually listened to twice, and made me decide to use ConvertKit for handling my email marketing.
Online Marketing Made Easy with Amy Porterfield Although this podcast is aimed at entrepreneurs launching their own online courses, there's still plenty of information that anybody can use. It's another interview style podcast, with a great range of experts interviewed, including Michael Stelzner. (Ok, I really like the guy.)
Manly Pinterest Tips Podcast It's got a quirky bit to it, "adding testosterone, one pin at a time", but it's not nearly as male dominated as it sounds like it might. Humor aside, it's another interview type podcast, with the same great content as the other podcasts I've mentioned. It doesn't stick to just Pinterest; in fact, Pinterest doesn't seem to be its main focus, social media in general is. Fantastic guests as well, including, ahem, Michael Stelzner.
There are a lot of podcasts out there on social media marketing, and a lot of podcasts skewed more towards visual artists, but these are ones I've actually found the most helpful, and the most enjoyable to listen to. I've learned so much that I had absolutely no clue about before, and continue to learn more with every podcast I listen to. One thing to be aware of is that there are a lot of podcasts that sound great, and I subscribe, only to realize that the last episode was in 2016 or 2015. They may have been great, but with social media changing practically every week, I need to know what's going on today.
The best thing about podcasts is that you can listen to them anywhere. Car, gym, vacuuming (just did that one today), walks, you name it. The ones I've mentioned here, too, have built up quite an inventory of episodes, so you can search and listen to the ones that you think you will most benefit from.
Do you have any favorite podcasts that you learn or have learned from? What are they? I'd love to hear them.